WRITER
•
COPY
•
BERLIN
•
PHILLY
•
LA
•
WRITER • COPY • BERLIN • PHILLY • LA •
Lexus
Saatchi & Saatchi linked up with Berlin agency Freunde von Freunden (FvF) to conceptualize this Lexus Visionaries series. I wanted to find stories about some of today’s most forward-thinking innovators and flesh out a concept as electric as the cars themselves.
TENCEL
I won the pitch for this Dress For Your Environment campaign after writing the concept, tagline, storyboards, and voiceover — and then I directed the shoots as well. Whether you’re hitting the slopes or the streets, you can always choose to Dress For Your Environment with Tencel’s versatile and sustainable products.
PUMA
Puma x MSL Agency (London) wanted to put female voices forward in their Mayze Stacks campaign. But rather than using their voices to sing, these up-and-coming musical artists got together to speak about their experiences as females in the industry and how they can support, inspire, and empower one another.
EUCERIN
VML (priorly Wunderman Thompson) is leading Eucerin’s charge towards a better, healthier future in skincare. And I’m right alongside them, supporting with both internal and external scripts and a variety of assets that never feel dry.
To be released in 2024/25
INERATEC
Yes: I do a lot of fashion and lifestyle work. But that’s not all I do. In early 2024, Jung von Matt reached out with a request from their sustainable energy solutions client INERATEC. The need? A full copy re-brand. And I love a copy re-brand. Here are some highlights from their new website.
HYUNDAI
Hyundai needed some article write-ups for their H2U hybrid car campaign. I’m always down to whip up some prose for a sustainable cause…especially if Peggy Gou is involved :)
Brooklyn Cozy is a small, handmade crocheting company in Brooklyn, New York. With little to no budget, I wrote and directed this DIY shoot.
BROOKLYN COZY
CROCS
With Zalando’s Marketing Services (ZMS) — the largest e-commerce platform in all of Europe — I wrote ad concepts and UX/banner copy for a variety of brands, such as Ralph Lauren, Mango, Adidas, Nike, Levi’s, Crocs, and loads more.
Wear Your Joys with Jibbitz encouraged fans to express themselves from head to toe.
VVARDIS
Another concept with Zalando ZMS
It’s not all about fashion at ZMS, sometimes it’s about…teeth. I led the copy for their collab with high-end Swiss dental company Vvardis, chomping away at internal branding documents, scripts, storyboards, and the overall campaign concept and pitch decks.
MACY’S
Sometimes, I’m called up to turn lengthy, complex documents into something digestible. I’ve sifted through hundreds of pages on Macy’s sustainability efforts and managed to whip them into organized annual sustainability reports. It’s tedious work, but someone’s gotta do it!
Here are some select pages from the 40+ page PDF.
ADIDAS
Every runner has their reasons for lacing up. To promote the unstoppability of Adizero and Adistar sneakers, we’re asking top athletes what drives them…but instead of focusing on goal-oriented motivations, we’re breaking into their deeper purposes, emotions, and challenges.
Project still in production, but here are some pitch deck highlights.
HOKA
SPEC: These holiday-themed lines popped into my head as I was marathon training on Christmas day in my much loved Hokas. Simple, witty print ads. One on each billboard, displayed around the city in the months leading up to Christmas. The idea can go further, too: maybe this year, Santa chooses to replace all of his reindeer with Hokas?
*"Time to fly” is Hoka’s tagline.
**I am not a graphic designer…please excuse my awful Photoshop attempts.
